STORE MERCHANDISE- It is dominated by the women's market: junior, bridge and misses. The brand develops and produces a line of women's accessories, which it markets under the 'Aldo' brand name.
STORE FAÇADE- ALDO produces and sells its own line of contemporary women's accessories. Its target demographic is women between the ages of 21 and 35 who follow fashion trends.
STORE PLAN- Based on the current retail environment, ALDO will continue to develop international expansion opportunities for the ALDO brand and will continue to open ALDO stores in new and existing domestic markets. Historically when selecting a specific site, ALDO looks for high traffic locations primarily in regional shopping centers and in freestanding street locations. ALDO evaluates proposed sites based on the traffic pattern, co-tenancies, average sales per square foot achieved by neighboring stores, lease economics, demographic characteristics and other factors considered important regarding the specific location.
LIGHTING- As social and economic development and people's living standards improve, people demand more and more commercial space high. Lighting is an important part of shop space, one of lighting design to attract and guide the attention of consumers
Through each room lighting environment, they create a spectacular display of space and display of image, using a variety of lighting techniques like LED and FOCUS lights (dim coloured) showcasing the theme which perfectly matches to the brand image.
WINDOW CONCEPTS-The window concepts are generally huge at the entrance but if the store is an independent one, the window displays might also be on the sides giving a display of the basic accessories,bags and even shoes.The basic colours used are black, grey, white, tan and also lots of leopard print available in every product line.
FIXTURES-The basic fixtures inside the stores are the beautiful shelfs kept for accessories, shoes and the stands used to hang the accessories according to one’s needs. They are generally geometric in shape and are of white or tan colour.
IN STORE GRAPHICS- Aldo seeks to create an upscale, visually stimulating environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients’ styling needs.
STORE FAÇADE- ALDO produces and sells its own line of contemporary women's accessories. Its target demographic is women between the ages of 21 and 35 who follow fashion trends.
STORE PLAN- Based on the current retail environment, ALDO will continue to develop international expansion opportunities for the ALDO brand and will continue to open ALDO stores in new and existing domestic markets. Historically when selecting a specific site, ALDO looks for high traffic locations primarily in regional shopping centers and in freestanding street locations. ALDO evaluates proposed sites based on the traffic pattern, co-tenancies, average sales per square foot achieved by neighboring stores, lease economics, demographic characteristics and other factors considered important regarding the specific location.
LIGHTING- As social and economic development and people's living standards improve, people demand more and more commercial space high. Lighting is an important part of shop space, one of lighting design to attract and guide the attention of consumers
Through each room lighting environment, they create a spectacular display of space and display of image, using a variety of lighting techniques like LED and FOCUS lights (dim coloured) showcasing the theme which perfectly matches to the brand image.
WINDOW CONCEPTS-The window concepts are generally huge at the entrance but if the store is an independent one, the window displays might also be on the sides giving a display of the basic accessories,bags and even shoes.The basic colours used are black, grey, white, tan and also lots of leopard print available in every product line.
FIXTURES-The basic fixtures inside the stores are the beautiful shelfs kept for accessories, shoes and the stands used to hang the accessories according to one’s needs. They are generally geometric in shape and are of white or tan colour.
IN STORE GRAPHICS- Aldo seeks to create an upscale, visually stimulating environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients’ styling needs.
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ALDO Shoes, Christmas Window Campaign 2010
Based on Aldo Shoes 2010 Worldwide Christmas campaign entitled 'DANCE'. Launch date: November 1st 2010 Three-thousand sparkly prop microphones were fabricated in Montreal, Canada and shipped to 25 countries worldwide. Installed in Aldo's major flagship stores; Montreal, Toronto, Ottawa, Calgary, Vancouver, New York, Boston, Houston, Miami, Arlington, Chicago, Aventura, Atlanta, Las Vegas, Los Angeles, London, Dublin, Denmark, Russia, Madrid and Dubai. Microphones molded in black resin, polyester cord and hand finished sparkle treatment by a team of seven. For one of Aldo's major Canadian locations, a six-foot illuminated sign spelling 'DANCE' was created and installed in the Vancouver location. Visible from Robson street the sign was programmed to flash, chase and blink to music being played in the store. Fabricated in hi-density aluminum and out-fitted with early century vintage reproduction bulbs and a bold typeface. See Behind the Scene's Production Photos by Gene Pendon Here!! :D |
A Project on window display of aldo (f/w collection)
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